Microsoft didn’t lead the way to the smartphone-to-tablet approach, and they didn’t lead the way to the iPad: they led the way down their own path that got them somewhere completely different, irrelevant, and unsuccessful.
Very good analysis from Marco. The whole post is worth reading.
Thankfully, in amongst a swathe of misjudged writing on Safari Reader, The Guardian has a level-headed piece on the feature:
Technologies like Safari Reader sound a salutary warning to media companies and advertisers. From now on, we must love our readers or die.
Amen to that. If anything, instead of this belligerent whinging, web publishers should wise up that people visit their sites to read content. Safari Reader does hide ads, after they - along with the almost-constant barrage of ‘Share This’, ‘Tweet This’, ‘Buzz This’ bullshit - are shown alongside each post, and above all: it’s not mandatory to use, or enforced any more than the RSS button. Perhaps instead of flamebait posts of ‘Apple are out to get us’ media companies should be asking themselves ‘how did reading content online become so sucky’?
Like many of you I am sure, I spent much of my time last week, and this past weekend, consumed by all things Lost. What I believe to be the most well written, acted, and entertaining, series in American television history came to an end last night after 6 thought-provoking years. […]